: Use trends to look further ahead and understand the "opportunity landscape" before committing resources.
The phrase you are referring to is likely the title of the business book by Pam Henderson . This guide explores the core philosophy of "Opportunity Thinking," which suggests that businesses should prioritize finding broad "opportunities" in the market rather than focusing solely on individual "ideas". Core Concept: Idea vs. Opportunity You Can Kill An Idea, But You Can't Kill An Opp...
: Available at major bookstores like Amazon and John Wiley & Sons. : Use trends to look further ahead and
: External shifts in demographics, economics, or consumer behavior. or consumer behavior.