Before hitting the buy button, double-check the specifics. Custom shoes are usually because they are made specifically for you.

: Don't just look at colors. Pay attention to the textures—mixing matte leather with glossy patent or breathable mesh can make the shoe look much more expensive.

: Formerly NikeID, this is the gold standard for sports enthusiasts. You can customize iconic silhouettes like the Nike Air Force 1 or Nike Dunk Low . You get to pick materials (leather vs. suede) and colors for almost every panel, including the "Swoosh."