: Portrait images are designed for scrolling environments, taking up more vertical screen space on smartphones, which typically leads to higher user engagement.
: Important content should stay within the center 80% of the image to prevent being cut off by different device screen sizes. 960x1200 jkk">
The resolution refers to a vertical 4:5 aspect ratio image, which is a recommended asset size for specific digital advertising features, particularly within Google Ads campaigns. Performance Max & Demand Gen Campaigns : Portrait images are designed for scrolling environments,
This specific resolution is a key feature for high-reach ad campaigns like Performance Max and Demand Gen . Using this portrait format provides several advantages: Performance Max & Demand Gen Campaigns This specific
For the best performance in these advertising features, ensure your 960x1200 assets meet these standards: : PNG or JPG files are standard. File Size : The maximum allowed file size is 5 MB (5120 KB).
: Uploading a 960x1200 image unlocks vertical placements on Google Discover and Gmail mobile .
: While optional, skipping this asset can materially reduce your campaign's reach because it allows the AI to serve your ad in more varied placements. Image Requirements