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Watch how the viral success of 'Ginseng Strip 2002' helped shape the future of cloud rap:
: The viral success of this early work eventually led to Yung Lean collaborating with industry titans like Frank Ocean and Travis Scott.
The 2013 release of by Swedish artist Yung Lean stands as a foundational moment in the "cloud rap" era, blending Internet-born irony with a distinct, hazy aesthetic that would redefine underground hip-hop. The Sound of Online Melancholy
"Ginseng Strip 2002" was one of the first major examples of a "viral" rap hit that originated almost entirely through Internet platforms like YouTube and SoundCloud rather than traditional industry channels. Its influence can be seen in: