Currently the largest beauty retailer in the U.S. with nearly 1,500 stores, Ulta offers a unique blend of "masstige"—both drugstore and luxury brands under one roof. It's the place to find e.l.f. Cosmetics , NYX Professional Makeup , and Maybelline alongside high-end lines like Clinique and Tarte . Budget-Friendly & "Drugstore" Gems
For most shoppers, the search begins at one of the two giants that dominate the market.
Searching for makeup in the USA is a journey through shimmering aisles that cater to every style and budget. Whether you are looking for high-end luxury or affordable "dupes," the American beauty landscape has a destination for you. The Power Players: Sephora vs. Ulta