As new 2026 models hit store shelves, last year's flagship TVs—which typically offer nearly identical performance—often see 30–40% price reductions .
The absolute best time to buy a TV is generally during , where average discounts range from 25% to 57% . However, if you are looking for specific types of deals—like previous-year flagship models or large screens—other strategic windows may offer better value. Optimal Buying Windows
Use tools like Camelcamelcamel for Amazon listings to verify if a "deal" is actually a record-low or just a minor fluctuation. when is it the best time to buy a tv
When should you be shopping for a new 4K TV? ... TVs may be an investment, but they are one of the most used gadgets in your home.
This mid-year event offers major savings (15-30%) particularly on Amazon Fire TVs and mid-range smart TVs. Annual TV Pricing Strategy Sales Period Typical Savings Black Friday 25% – 57%+ Maximum overall savings; budget "doorbusters" Super Bowl 10% – 30%+ Premium & large-screen flagship models Spring Clearance 20% – 50% Last year's models (as 2026 models release) Prime Day 15% – 30% Mid-range and Amazon ecosystem TVs Expert Tips for Smart Shopping As new 2026 models hit store shelves, last
Many retailers like Best Buy and Target offer price-match guarantees, though these are often suspended during peak Black Friday events.
Prices are typically at their highest in August and September as old stock is gone and new models have settled in at full MSRP. Optimal Buying Windows Use tools like Camelcamelcamel for
When's the Best Time to Buy a TV? Our Expert Advice for 2026