In the context of YouTube culture, 2023 was a year of massive transition, often cited as the "pivot point" for several major platform shifts:
While many of these "2023" videos were jokes, scheduling content in advance is a legitimate strategy used by professional YouTubers to maintain consistency: A Year on YouTube, 2023 - YouTube Culture & Trends THIS VIDEO PREMIERS IN 2023
YouTube allows creators to upload videos and set them to "Premiere" at a future date and time. During the 2020–2022 period, it became a trend for users to schedule videos for 2023, 2025, or even 2030. In the context of YouTube culture, 2023 was
: Major 2023 cultural moments, such as the Barbie movie aesthetic and the Skibidi Toilet series, eventually filled the void that these placeholder "2023 premieres" once occupied. Strategic Implications for Creators Strategic Implications for Creators : 2023 saw the
: 2023 saw the full integration of YouTube Shorts as a dominant format, often overshadowing traditional long-form premieres.