Women strippers milk the cows, and the milk is then sold through a small window to a desperate public waiting outside, treating it like an addictive drug. Liam Howlett has stated the concept was inspired by a dream .

Released in July 2002, was the first single from The Prodigy in five years, following their massive success with The Fat of the Land . Despite reaching the top five on both the UK and Canadian Singles Charts , it remains one of the band's most polarizing and controversial releases. The Music Video

Because of the lyrical content, the song was banned by BBC Radio 1. Critics, including reviewers at NME , heavily panned the track for appearing to glamorize a "date rape" drug.

The video depicts three ordinary men in suits entering a dilapidated funfair. After transforming into band members Liam Howlett, Keith Flint, and Maxim in a makeup trailer, they perform on stage for an audience of cattle.