: Fashion creates myths that turn cultural choices into seemingly "natural" trends [1]. Why It Matters
: He distinguishes between the "garment-as-image" (photography) and the "garment-as-written" (descriptions in magazines) [1, 2]. The Language of Fashion
"Fashion is a language, but it is a language without a speech; it is a language of signs." [1] If you'd like to dive deeper into this topic: : Fashion creates myths that turn cultural choices
"The Language of Fashion" by Roland Barthes is a seminal work that treats clothing as a complex system of signs and meanings. Instead of just looking at fabric, he analyzes fashion as a structural language. Key Concepts Instead of just looking at fabric, he analyzes
or essays within the book (e.g., "The Fashion System")
: Barthes argues that fashion magazines actually construct the meaning of clothes more than the designers do [1, 3].