Korean content remains a dominant global force, with an increasing number of dramas making the top 100 global rankings, including " Queen of Tears " and " Mom's Friend's Son " in 2024.
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Gen Z (56%) and millennials (43%) report that social media content is more relevant to them than traditional TV or movies. Gen Z in particular spends about 50 minutes more per day on social platforms than the average consumer. Korean content remains a dominant global force, with