Directed by Shomi Patwary, the video features a highly stylized, cinematic aesthetic:
Due to its theatrical pop sound and Max's visual style, she was frequently compared to Lady Gaga.
As of early 2026, the song has surpassed 2 billion streams on Spotify and its music video has over 1 billion views on YouTube. Lyrical Meaning & Themes sweet_but_psycho
Critics noted homages to films like The Shining and Fatal Attraction . Critical Reception & Controversy
Some critics viewed it as a revival of straightforward electro-pop in an era dominated by hip-hop and R&B. Directed by Shomi Patwary, the video features a
The song was a massive global hit, reaching number one in . US Billboard Hot 100: Peaked at #10 . UK Singles Chart: Spent four consecutive weeks at #1 .
Mental health advocates criticized the track for using terms like "psycho" and "out of her mind," arguing it stigmatizes those with actual mental illnesses. Critical Reception & Controversy Some critics viewed it
is the debut breakthrough single by American singer Ava Max , released on August 17, 2018. The track served as the lead single for her debut studio album, Heaven & Hell . Commercial Performance