However, if you are referring to (like pretzels or chips) or the "snack tube" street food trend, I’ve included those perspectives as well.
Brands are adding "swicy" (sweet and spicy) flavors—like hot honey or Korean gochujang—to mature categories like pretzels and nuts. snack mature tube
Even in mature sectors, there is a push for "clean labels," organic sprouted grains, and gluten-free options. However, if you are referring to (like pretzels
"Mature" also describes long-standing snack categories that are currently undergoing a "reinvention" to stay relevant to Gen Z and Millennial consumers. " organic sprouted grains