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The "streaming wars" have matured into an era of super-platforms. Netflix and YouTube are converging, with Netflix adding more short-form content and YouTube offering more premium, serialized experiences.

2026 Media & Entertainment Industry Outlook | Deloitte Insights serenasparklesxxx_video1(1)mp4

Streaming has officially overtaken traditional linear television, now accounting for approximately . The "streaming wars" have matured into an era