With a PPC model, you only pay when someone clicks your ad, making it a highly measurable and efficient use of marketing spend.
You can control your daily budget, easily scaling campaigns up or down based on performance and business goals. Core Components of a Successful SEM Strategy SEARCH ENGINE MARKETING
Unlike SEO (search engine optimization) which takes time to build, SEM campaigns can be launched in minutes, putting your brand at the very top of search results instantly. With a PPC model, you only pay when