The episode explores the seductive nature of wealth. Lorelai sees the luxury as a trap, while Rory sees it as a bridge to her grandfather.
Lorelai is terrified that Rory is becoming too comfortable with the "high society" lifestyle she herself ran away from. Seeing Rory fit in seamlessly with Richard’s business associates triggers Lorelai’s deepest insecurities. [S1E17] Ate The Hamburgers, Wearing The Hats
The phrase is Lorelai’s shorthand for selling out. The episode explores the seductive nature of wealth
It refers to the idea of participating in the silly, performative rituals of the wealthy. performative rituals of the wealthy.