An invite-only auction where high-quality publishers offer premium inventory to a select group of advertisers.
Programmatic Advertising - What It Is and How It Works - Amazon Ads programmatic media buying definition
A tool used by advertisers and agencies to manage and purchase ad inventory from multiple sources through a single interface. programmatic media buying definition
Similar to guaranteed deals but without a commitment to purchase; the advertiser has first-look access to inventory before it enters an auction. Key Benefits and Challenges Potential Challenge Efficiency programmatic media buying definition
An open auction where ad impressions are bought and sold instantly as a user loads a webpage. It is generally the most common and cost-effective method.
High reliance on third-party data which faces increasing privacy regulations.
Real-time auctions ensure competitive pricing for every impression.