A 2025 Geena Davis Institute study found that only 6% of top-grossing films featuring women over 40 even mentioned menopause, and when they did, it was usually as a comedic punchline. 2. Economic Impact & Consumer Demand
Women over 40 are significantly more likely than men to have storylines exclusively centered on physical aging or cosmetic procedures (15% vs. 7%). plumper milfs
Recent data from the UCLA Hollywood Diversity Report 2026 and other major studies highlight a regression in opportunities for women in film: A 2025 Geena Davis Institute study found that
The industry’s failure to represent mature women accurately is increasingly seen as a missed financial opportunity: UCLA Hollywood Diversity Report 2026 Theatrical Film and when they did