: Modern "smart" appliance buyers are often motivated by "techno-coolness"—the psychological goal of making a home feel futuristic and modern, which can be a stronger driver than actual functional necessity.
For a more contemporary look at how people buy appliances today, you might find these research areas equally compelling: people who buy appliances
: The study found that men often made their final decision to buy an appliance much faster than women. About 25% of male respondents purchased an item on the same day they decided they wanted it, compared to less than 20% of women. : Modern "smart" appliance buyers are often motivated
Consumers make their homes smarter, with a focus on security with a focus on security