Our Brand Is Crisis -

The team, including James Carville, used American-style media assaults, focus groups, and negative campaigning to rebrand an unpopular, elitist candidate.

is a title shared by two significant works—a 2005 documentary and a 2015 fictionalized satire—that explore the high-stakes, often cynical world of American political consulting exported to foreign nations. 1. The 2005 Documentary Our Brand Is Crisis

Though Goni won with 21% of the vote, his subsequent policies—like increasing taxes on the poor—led to violent protests and his eventual exile to the U.S.. Our Brand Is Crisis (2015) - IMDb The 2005 Documentary Though Goni won with 21%

Directed by Rachel Boynton, this film follows American strategists from the firm as they travel to Bolivia to manage the 2002 presidential campaign of Gonzalo Sánchez de Lozada ("Goni"). including James Carville

They focused on the idea that "Bolivia is in crisis" to position their candidate as the only "father figure" capable of handling the chaos.