: 93% of buyers state that online reviews directly impact their final decision.
The story begins long before anyone steps onto a dealer's lot. Today’s average buyer spends nearly researching online, often visiting about 5 different websites —such as Kelley Blue Book or Edmunds —to compare prices and reviews.
Despite the rise of digital tools, most buyers aren't ready to skip the physical inspection entirely. People Still Aren't Into Buying Cars Online - WIRED
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