The term is essentially a linguistic shorthand for "look how far we've come." It captures the emotional weight of comparing a humble beginning to a successful or complex present.
There is a book titled Türban: Örtünmek - Tesettür - Nereden Nereye by Umit Iris, which likely explores the historical and social transformation of the headscarf in Turkey. 3. Business & Technology
"You used to be a shy kid, and now you're a CEO. Nereden nereye! " 2. Media and Entertainment
The phrase is frequently used in business reporting or product launches to emphasize innovation.