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The entertainment and media sector is undergoing a rapid digital transformation, characterized by the convergence of technology, streaming growth, and the integration of AI to personalize content. Key trends leading into 2026 include the shift toward hybrid, ad-supported streaming models and the adoption of immersive technologies to enhance consumer engagement. For a detailed industry outlook, read the PwC Global Entertainment & Media Outlook 2022-2026 . 2026 Media & Entertainment Industry Outlook + Key Trends