: Lionel Messi's carousel post celebrating Argentina's 2022 FIFA World Cup win is the most-liked post, with over 75 million likes . In terms of Reels, actress Deepika Padukone set a record in late 2025 with a Reel hitting 1.9 billion views .

: Illusionist Zach King holds the record for the most-watched short video, with his "Magic Ride" reaching over 2.3 billion views as of early 2025.

: The single best time is Sunday at 9 a.m. , while the most consistent high-engagement window is between 6 p.m. and 11 p.m. .

: DJ Khaled holds the record for the most viewed Snapchat of all time, reaching approximately 750 million views . Best Times to Post for Maximum Views (2026 Data)