Monetising Personal Digital Data Sparks Interest In The Den Рџђ‰ Dragonsвђ™ Den - Bbc [SIMPLE]

In April 2021, the BBC's Dragons' Den featured Gener8, a platform allowing users to monetize personal digital data, which secured a £60,000 investment for a 10% stake. Founded by Sam Jones, the browser and app allows users to earn rewards by sharing data, aiming to disrupt the advertising model by returning 80% of revenue to the user. Watch the pitch at YouTube .