: It is a golden, full-flavored pilsner-style lager with a crisp finish and notes of orange blossom honey.
: In June 2023, Modelo Especial officially overtook Bud Light to become the No. 1 beer in U.S. retail sales. The "Fighting Spirit" Strategy Modelo
The brand's success isn't accidental; it is the result of a meticulously refined identity that appeals to both its core Hispanic base and a growing non-Hispanic audience. 14 Things You Should Know About Modelo | VinePair : It is a golden, full-flavored pilsner-style lager