The Behance project page for the video highlights its focus on landscape, nature, and dramatic lighting, consistent with the group's roots in Vladikavkaz .
The video involved a large creative team to achieve its specific aesthetic:
The song and its visual accompaniment explore themes of against external negativity.
Wardrobe by Yuliana Inusheva; Hair and Makeup by Asya Kharetdinova and Zalina Tsargasova.