– A current U.S. Census Bureau report detailing how the median age in the U.S. surpassed 39 in 2024 and continues to rise, with baby boomers (born 1946–1964) driving massive growth in the 65+ age bracket.
– An AARP article on how matures are influencing the workforce and the increased focus on protecting seniors from financial exploitation.
– The National Council on Aging (NCOA) provides a "portrait" of the demographic, covering median income ($29,740 for older adults) and the challenges of chronic conditions.
– Offers strategic advice on using clear, respectful messaging and avoiding "youth-first" gimmicks when targeting mature consumers. Healthcare & Finance
– Discusses why this demographic is often overlooked despite owning roughly 63% of U.S. financial assets and spending over $3.2 trillion annually.
– A concise breakdown from the Population Reference Bureau (PRB) showing that the number of Americans aged 65 and older is projected to jump from 58 million in 2022 to 82 million by 2050.
Depending on whether you are looking for demographic data, marketing insights, or lifestyle information, here are several highly useful articles regarding the "matures" demographic (primarily adults aged 50–65+) in the USA.
– Pew Research Center explore public opinion on life expectancy and the desire to "age in place" (living at home rather than in a facility). Marketing & Economic Power
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