Contemporary discourse emphasizes embracing the "natural and aging body". Many mature women use intimate apparel to celebrate their bodies as they are, rather than trying to fit into youthful ideals.
Stock photography now frequently features mature models in underwear to promote self-esteem and body acceptance .
For many mature women, the transition from functional undergarments to more expressive or "sexy" options is a conscious act of reclaiming their sexuality. This shift often involves moving away from basic "white cotton cover-ups" toward lace or more fitted styles as a way to keep private life fresh and interesting. Body Positivity and Self-Acceptance