The authors use the to define these principles:
: Use "anti-authorities" or vivid details to give the idea believability without relying solely on traditional status. Made To Stick
: Make people care by appealing to their feelings or self-interest. The authors use the to define these principles:
: Use sensory information and specific examples rather than abstract language to make the idea graspable. Made To Stick
The phrase "" most commonly refers to the bestselling book by Chip and Dan Heath, but it is also a brand of commercial paper products found at major retailers. Made to Stick (Book by Chip & Dan Heath)
: Grab attention by breaking a pattern or creating a "curiosity gap" that people feel the need to fill.
