Along with artists like Goran Bregović (with whom she has collaborated), Loredana helped modernize Balkan folk music, making it "cool" again for younger, urban audiences in the late 90s and early 2000s. Recommended Sources for Further Research
Look for her albums Agurida (2001) or Zaraza (2002) for the stylistic roots of this track.
Search for Loredana’s interviews regarding her "Ethno" period, where she discusses her inspiration from Maria Tănase (the "Edith Piaf of Romania").