NBC utilized two primary versions of the music video to promote their coverage:
"Rise" by Katy Perry served as the official anthem for NBC’s coverage of the 2016 Summer Olympics in Rio de Janeiro. Released as a standalone single on July 14, 2016, the mid-tempo electronic track focuses on themes of perseverance, victory, and the human spirit's ability to overcome adversity. Artistic Inspiration and Global Unity Katy Perry - Rise (NBC Olympics)
: The lyrics emphasize thriving rather than just surviving, with lines such as "I won't just survive / Oh, you will see me thrive" and "Victory is in my veins". NBC utilized two primary versions of the music
Perry revealed that the song had been "brewing" inside her for years, but she felt a sudden urgency to complete it in 2016 due to a global need for unity following events like the Nice terrorist attack. She viewed Olympic athletes as the ultimate embodiment of this message, gathering with "strength and fearlessness" to inspire the world to heal and rise together. Lyrical Themes and Musical Style Perry revealed that the song had been "brewing"