How To Sell Anything To Anybody Вђ“ Joe Girard Online

: Girard didn't sell Chevys; he sold "Joe Girard."

: Admitting a small flaw builds immense trust, making the customer believe you when you highlight the big benefits. HOW TO SELL ANYTHING TO ANYBODY – JOE GIRARD

: Girard believed everyone knows roughly 250 people. If you treat one person poorly, you alienate 250 potential leads; treat them well, and you gain 250 advocates. : Girard didn't sell Chevys; he sold "Joe Girard

: Use your ears and eyes to understand the customer’s true "pain point." : Girard didn't sell Chevys