How To Gain Customers And Increase Profits With... Access

: Increasing profits often involves optimizing costs for low-value customers while introducing loyalty programs for high-value segments.

: The book provides tangible tools to support the sales process and improve company perception alongside the sales funnel. How to gain customers and increase profits with...

: Delivering superior service leads to higher retention and more sales to existing customers, which is often more cost-effective than pure pre-sale marketing. : Increasing profits often involves optimizing costs for

Beyond the specific book, general business research emphasizes several proven strategies to achieve these goals: How to gain customers and increase profits with...

Based on the title provided, you are likely referring to by Lisa Shepherd.

: Shepherd introduces a framework centered on the "Three Cs"— Company , Customers , and Competition —to help businesses find their market sweet spot.