You can't improve what you don't measure. Use the built-in tools to refine your strategy.
Use polls, "this or that" posts, and open-ended questions to encourage followers to leave comments. How to Develop and Maintain a Prosperous Facebook Page
Use a high-resolution profile picture (usually your logo) and a cover photo that communicates your value proposition immediately. You can't improve what you don't measure
Create a linked Group for your Page. Groups often see higher organic reach and allow for deeper, more "prosperous" peer-to-peer connections. "this or that" posts
Check which posts get the most shares and saves. Double down on those formats.