Buying leads on Zillow primarily happens through the program. It is a "pay-to-play" advertising model where agents buy a share of "voice" in specific zip codes to receive direct inquiries from active home shoppers. How the System Works
You pay Zillow a percentage of your commission (usually 25-35%) only when a deal closes. how to buy leads on zillow
In high-demand areas like Los Angeles or NYC, a single lead can cost over $150. In rural areas, it might be $20. Buying leads on Zillow primarily happens through the program