Вђњhey, Alexa! Are You Trustworthy? Now

: Participants' perceptions changed significantly when the "wake word" was switched from a personified name ("Hey Alexa") to a brand name ("Hey Amazon").

: Devices are always active in a low-power state to detect wake words, though they do not continuously record everything. “Hey, Alexa! Are you trustworthy?

: Researchers warned that personifying AI can be misleading, as it may mask the fact that a large corporation is the one actually collecting and accessing user data . Practical Privacy Context Practical Privacy Context The feature title refers to

The feature title refers to a prominent study conducted by researchers at the MIT Media Lab exploring the relationship between AI social behaviors and human trust. The Core Finding: Social Cues Build Trust “Hey, Alexa! Are you trustworthy?

While social behaviors increase trust, experts and privacy advocates often highlight the practical risks of smart speakers: