Google Shopping Buy Button May 2026

Introduced originally as "Purchases on Google," this feature was intended to compete with Amazon by offering a one-click-style experience.

: All merchants using automated feeds must complete migration from the Content API to the new Merchant API by August 18, 2026 , to avoid service disruptions. google shopping buy button

: Instead of a "Buy" button that opens a Google checkout, current ads often feature buttons that navigate users directly to the merchant's final checkout screen. Introduced originally as "Purchases on Google," this feature

The "Google Shopping Buy Button" refers to two distinct features: the discontinued marketplace program and the current Direct Checkout Links . Executive Summary Introduced originally as "Purchases on Google