Goal: The Ball Doesnвђ™t Go In By Chance: Managem... May 2026

: Success requires a clear global strategy. During his tenure at Barcelona, Soriano helped shift the club's focus from being a local team to a global brand, significantly increasing revenues.

" Goal: The Ball Doesn’t Go in by Chance " is a management book by Ferran Soriano, the current CEO of City Football Group and former Vice-President of FC Barcelona. The book argues that success in both football and business is the result of logical planning, sound strategy, and deliberate decision-making rather than luck. Goal: The ball doesn’t go in by chance: Managem...

: Chapters focus on recruitment criteria, nurturing talent, and "hygienic remuneration" to ensure fair and motivating pay structures. : Success requires a clear global strategy

The book highlights how football clubs can be managed as efficiently as private businesses: The book argues that success in both football

Soriano outlines several key ideas that bridge the world of elite sports and corporate management: