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General Motors (GM) stands as a foundational pillar of American industrial history, embodying the volatile journey of the global automotive sector. Founded in 1908 by William C. Durant, GM revolutionized the industry by consolidating independent carmakers—such as Buick, Cadillac, and Chevrolet—under one corporate umbrella. This multi-brand strategy allowed the company to satisfy diverse consumer needs across different price points, eventually making it the largest automaker in the world for over 70 years.
For much of the 20th century, GM was the "backbone of the American economy". Under the leadership of Alfred Sloan, it perfected the decentralized management model and the concept of "planned obsolescence," ensuring steady demand by introducing annual model updates. However, this dominance bred a rigid corporate culture. By the 1970s, GM struggled to adapt to external shocks like rising oil prices. While competitors like Toyota pivoted to fuel-efficient compact cars, GM remained tethered to larger, less efficient models. general motors