: Over 60% of adults aged 45+ now consider video-on-demand (like Netflix or Prime Video) as their primary "TV" experience.
: There is a growing skepticism of "mainstream" news; mature audiences increasingly verify information by checking original sources or reading community comments. freeporn mature man
: Live sports remains a critical driver for this demographic, with streaming services significantly increasing their sports rights budgets to capture this audience. : Over 60% of adults aged 45+ now
