The book is a recognized academic text in the field of entrepreneurship, often utilized for its blend of theory (principles) and application (practice).
Concepts, definitions, and the role of the entrepreneur. Enterprise & Small Business Principles, Practic...
It is generally used by undergraduate and postgraduate students studying entrepreneurship, as well as practitioners seeking to understand the foundational principles of small business. The book is a recognized academic text in
Practical aspects of starting, operating, and growing small firms. Enterprise & Small Business Principles, Practic...
The book you are looking for is titled authored by Sara Carter and Dylan Jones-Evans .