Crystal will share how USPS defined its brand voice, mapped its audiences, and tailored platform strategies to deliver the right message in the right tone—without losing sight of its public service mission. Attendees will gain a blueprint for balancing creativity, clarity, and consistency across a complex digital ecosystem.
During the session, Social Simulator will combine theory and practice, providing a hands-on tabletop scenario that encourages participants to apply misinformation best practices in a realistic simulated crisis. Join us for this detailed exploration of modern misinformation to equip your team with everything they need to navigate the information landscape.
Marie will explore how to set up lightweight systems that fit into your existing workload, so content creation doesn’t feel like another full-time job. You’ll leave with a content idea-tracking template, a plug-and-play post checklist, and a practical one-page social media plan you can use to turn your “Saved” folder into approved posts that engage your community—without burning out.
Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.
Marketing Specialist
Arizona Department of Public Safety Convert the summarized insights into new scripts for
Convert the summarized insights into new scripts for different platforms like TikTok or Instagram.
Use the summary to create social media hooks or captions.
You can visit a video, use the Emily extension, and generate a concise summary to share or use for research.
Watch how creators use Emily AI to streamline their content production and video analysis:
It enables "page interactions" right from your browser, making it easier to pull insights from MP4 files or hosted video content. Creating Content with Emily
"Emily" is a versatile AI tool primarily used for and content creation assistance. It functions as a Chrome extension that allows users to quickly extract summaries from platforms like YouTube, helping creators and learners process information faster. Key Content Capabilities of Emily AI
Beyond simple summaries, Emily is part of a broader "developer toolkit" designed to help with content creation, data analysis, and microservice deployment for machine learning engineers.
If you're a professional that manages your government or public agency’s social media channels, this event is for you!
Convert the summarized insights into new scripts for different platforms like TikTok or Instagram.
Use the summary to create social media hooks or captions.
You can visit a video, use the Emily extension, and generate a concise summary to share or use for research.
Watch how creators use Emily AI to streamline their content production and video analysis:
It enables "page interactions" right from your browser, making it easier to pull insights from MP4 files or hosted video content. Creating Content with Emily
"Emily" is a versatile AI tool primarily used for and content creation assistance. It functions as a Chrome extension that allows users to quickly extract summaries from platforms like YouTube, helping creators and learners process information faster. Key Content Capabilities of Emily AI
Beyond simple summaries, Emily is part of a broader "developer toolkit" designed to help with content creation, data analysis, and microservice deployment for machine learning engineers.
We can customize sponsorship and exhibit opportunities for you to create a company presence at SMSS.
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