: Buyers negotiate with publishers or use automated bidding to secure premium placements at competitive rates, often leveraging their existing relationships to get better terms.
: Favored for programmatic buying, it offers access to premium inventory, including streaming audio (Spotify), connected TV, and advanced real-time bidding analytics. digital media buying companies
: Brands are increasingly buying space directly within retail ecosystems like Walmart and Instacart to appear at the exact point of purchase. : Buyers negotiate with publishers or use automated