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: Studies show 66% of shoppers prefer BOGO over other promotion types because the second item appears to have no extra cost. Business Impact for Crocs Crocs Marketing Strategy: Case Study | Enrich Labs

: Shoppers feel they are "losing" a gain if they don't take advantage of the free item. crocs buy 1 free 1

: Select retailers and outlets frequently run BOGO offers specifically on clearance items to move older stock. : Studies show 66% of shoppers prefer BOGO