Cover Girl Models Guide

While often hiring celebrities, casting calls have historically sought individuals aged 21–40 of any ethnicity to represent their broad product line.

Brinkley returns as CoverGirl’s cover girl - Lawrence Journal-World

Zendaya was announced as a spokesperson in 2016. In 2018, Amy Deanna became the first model with vitiligo to represent the brand. Cover Girl Models

The inclusion of models like Amy Deanna and James Charles has been celebrated as a step forward for the beauty industry, expanding the definition of what it means to be a "CoverGirl".

The brand's shift away from the strict, monochromatic "girl next door" look of the 1970s reflects broader societal shifts towards acknowledging diverse beauty standards. The inclusion of models like Amy Deanna and

Cheryl Tiegs was featured in early campaigns during the 1960s.

A deeper look at the used in campaigns? A comparison of vintage vs. modern CoverGirl ads? A deeper look at the used in campaigns

The brand shifted heavily toward hiring celebrity spokeswomen, including musicians and actresses like Rihanna, Katy Perry, and Zendaya. 2. Notable CoverGirl Models and Brand Ambassadors