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: Fans could share their "World Cup dreams" on social media using #WorldCup or #Qatar2022, and their posts were displayed on the clock's digital hourglass.
: The clock was activated by legendary French World Cup winner and Hublot Ambassador Marcel Desailly , alongside coach Sami Trabelsi and local ambassador Adel Khamis. : Fans could share their "World Cup dreams"
The ceremony, titled "Join the Beat," was attended by 150 guests and streamed worldwide via FIFA's YouTube channel: titled "Join the Beat
The clock was more than a timepiece; it was a 3D sculptural installation representing the "Sands of Time": : Fans could share their "World Cup dreams"
While the 2022 tournament has concluded, the clock site on the Doha Corniche became a major tourist attraction, often featuring the flags of qualified teams and offering a popular photo opportunity against the city skyline.