Copy, Copy, Copy: How To Do Smarter Marketing B... -

: The core of the book is a "pattern book" containing 52 actionable marketing strategies that readers can "copy, borrow, or steal" to solve business problems faster.

The book is available in multiple formats for those looking to implement these strategies: How to Do Smarter Marketing by Using Other People's Ideas Copy, Copy, Copy: How to Do Smarter Marketing b...

: Identifies the nature of the decision-making process in each quadrant. : The core of the book is a

In , author Mark Earls argues that the most efficient way to innovate is to stop obsessing over original "lightbulb moments" and instead learn how to intelligently copy existing successes. Published by John Wiley & Sons , the book serves as a workbook for marketers to apply proven behavioral strategies to their own challenges. Key Strategic Features Published by John Wiley & Sons , the

: Specifies the optimal marketing strategy (e.g., expertise, popularity, or salience) for that specific scenario.