Conduct a thorough search using the USPTO Trademark Search (formerly TESS) to ensure no similar names exist in your industry class.
If the name is not yet owned, you can acquire federal rights by registering it with the United States Patent and Trademark Office (USPTO) .
You must file the assignment with the USPTO Assignment Recordation Branch to make the ownership change official. The fee is approximately $40 for the first mark. Comparison of Naming Rights Costs Estimated Cost Federal Filing (Standard) $350 per class USPTO Assignment Filing Fee ZenBusiness Attorney Fees $1,000 – $3,000+ Bitlaw LegalZoom Service ~$649 + fees LegalZoom buying rights to a name
Approximately $350 per class (more flexibility).
You must specify which categories of goods or services (out of 45 classes) the name will protect. Costs are typically calculated per class. Conduct a thorough search using the USPTO Trademark
If someone else already owns the name you want, you can buy the rights through a .
A USPTO attorney reviews the application (taking 8–12 months on average). If approved, it is published for 30 days to allow for public opposition. 2. Buying an Existing Trademark (Assignment) The fee is approximately $40 for the first mark
Submit your application via the USPTO Trademark Center . TEAS Plus: Approximately $250 per class (most streamlined).