A 30-second spot is typically 60–80% of the cost of a 60-second spot. Average Price Ranges Small Markets: $5 to $50 per 30-second spot. Medium Markets: $50 to $150 per 30-second spot. Large Markets: $200 to $5,000+ per 30-second spot. Understanding "The Reach" Station managers use specific metrics to set their rates:
A cheaper option where the station chooses when your ad airs. Hidden Costs
The cost to reach 1,000 listeners. Average radio CPM is $10–$15.
The cost to reach 1% of a specific demographic in that area.
If you hire a firm to negotiate, they usually take 15%.
