Night Get One Free Hotel Deals: Buy One

From a psychological perspective, the word "free" is a more powerful motivator than "50% off," even when the net cost is identical. Retail studies show that consumers tend to value the first unit of a service significantly more than the second; by offering the second for free, hotels encourage guests to extend a stay they might have otherwise limited to a single night.

: These offers are frequently "subject to availability," meaning a hotel may only allocate a small number of rooms for a BOGO promotion on any given date. The Strategy Behind the "Free" Night buy one night get one free hotel deals

The Psychology and Strategy of "Buy One, Get One Free" Hotel Deals From a psychological perspective, the word "free" is

: If the two nights have different rates, the hotel will almost always designate the cheaper night as the "free" one. The Strategy Behind the "Free" Night The Psychology